SEO INTERVIEW QUESTIONS AND ANSWERS
SEO (Search Engine Optimisation) is one in all a key a part of arriving promoting. As a result of additional and a lot of individuals are choosing Digital marketing as a career, we tend to thought we’d produce a group of SEO Interview questions that are commonly asked at Digital marketing Interviews.
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So, let’s dive deep into the questions –
1. What’s SEO?
SEO stands for search engine optimization. It the art of ranking websites on search engines naturally or while not paid to the search engine.
2. What’s The Importance of SEO?
SEO is extremely important once it involves inward lead generation. It’s one amongst the most cost-efficient ways in which of obtaining quality leads. As most internet searches begin on Google, it’s important to rank higher within the SERPs on Google (World’s biggest search Engine), this will only be done through a correct SEO set up.
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3. Define the 2 kinds of SEO?
Two kinds of SEO is –
A. On Page SEO –
On Page SEO is that the work is done on the site to boost the search rankings. Few examples would be –
(i). Writing a correct headline
(ii). Together with the keyword within the Meta description
(iii). Writing in-depth content (If you’re regarding) knowing a lot of about the proper length of a blog post ensure to read this text by the urban canter SEO.
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B. Off Page SEO
Off-Page SEO relates to any work done, off-site to boost the rankings. This principally includes the creation of backlinks, social media signals etc.
4. What’s A Backlink?
Backlinks are incoming links coming back from an internet page. In different words, when a web site links to a different webpage it’s referred to as a backlink.
Backlinks are terribly crucial in ranking websites higher on Google.
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5. Mention the 2 kinds of Backlink?
Backlinks are principal of 2 types –
(i). Do-Follow Backlinks
(ii). No-Follow Backlinks
6. What are Do-Follow Backlinks?
DoFollow links pass link juice that has an effect on Google Ranking algorithmic rule.
7. However could be a Do-Follow Link completely different From a No-Follow Link?
Do-follow links pass link juice that Nofollow links don’t pass any link juice. Hence, no-follow links have very little to no impact on Google Ranking algorithmic rule. This can be true for all search engines.
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8. What’s A Keyword?
Keyword in SEO is essential phrases or words that are enclosed in an online page to help users find the particular web site by getting into relevant search queries on Google and different search engines.
Keywords are often of various types –
(i). Short tail keyword
(ii). Long tail keyword
9. What’s an Anchor Text?
Anchor Text is that the visible, clickable text that you see on a link. In modern browsers, it’s usually blue and underlined.
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10. Mention the various kinds of Anchor Text?
Anchor text is often of various types –
(i). Keywords –
– Exact Match Keyword – Eg – best coffee cups
– Partial Match Keyword – Eg – world’s best smartphone
(ii). Branded URLs – Eg – digitalmeshtech, BlogRags, ShoutMeLoud
(iii). Nakel URLs – https://www.digitalmeshtech.com/
11. What’s The Meta Description Length?
We can include up to 190 characters in Meta description.
12. What’s The Title Tag Length?
We can include up to 65 characters within the Headline. Google (search engine) usually displays the primary 55–65 characters of a title tag.
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13. What’s Google Sandbox?
Google Sandbox could be a filter that prevents new websites from ranking within the high results of Google.
14. What’s a Long Tail Keyword?
Long tail keywords are those keywords that are over 4+ words. These are accustomed to driving targeted traffic to websites. Most of the days these are terribly simple to rank for on Google.
Eg – best Bluetooth earphones below 20$
15. What are LSI Keywords?
Latent semantic indexing (LSI) could be a system search engines use to investigate the other words people use encompassing a given topic. It’s mostly the keywords, Google suggests at the bottom of the page.
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16. Name some of The SEO Blogs You Follow?
Few of my favourite SEO blogs are –
3. Search Engine Journal
17. What does Competitive Analysis Mean in SEO?
Competitive Analysis in SEO is that the comparison between the webpage people is engaged on & the webpage that has been already ranked on Google.
18. What’s 301 Redirect?
A 301 redirect could be a permanent redirect that passes between 92-99% of link equity (ranking power) to the redirected page. 301 is the HTTP status code for such kinds of redirect.
19. What are the most important Places the most Keyword should Be Included?
The keyword should be included in –
1. Title of the Page
2. Meta Description
3. The body of the post
4. The headline of the page
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20. What Was Google’s Recent Algorithmic Rule Update?
There were two important updates this year -1. “Medic” Core Update – Google’s Core Search Update Had huge Impact on Health/Medical Sites
2. Mobile-First Index Roll-out
21. What’s Robots.Txt?
Robots.txt could be a text file which provides instruction to search engine crawlers regarding indexing and caching of a webpage, file of a web site or directory, domain. It’s very crucial once it comes to On-Page SEO.
22. What’s Keyword Density?
Keyword Density is the percentage of the keyword mentioned within the content compared to a total number of words. thus if my keyword is mentioned five times in a thousand words content the keyword density would quantity to 0.5 %.
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23. What’s the use of Google Search Console?
Search Console is that the suite of tools and reports offered by Google to help one measure their site’s Search traffic and performance fix problems etc.
24. Name the various kinds of Heading Tags?
There are six kinds of HTML headings – H1 to H6.
25. Mention Your Favorite SEO Tools And Their Use?
Google Keyword Planner (used for keyword research)
Ahrefs (used for keyword analysis, competitor analysis & backlink analysis)
Yoast SEO (used for On-Page SEO)
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26. What’s Organic Search Result?
Any free search results that pop on Google for a specific keyword search is named an organic search result.
27. What’s Google bot & Its Functionality?
Google bot helps in Caching, Crawling, and indexing of a webpage on Google.
28. What’s White Hat SEO?
SEO is termed as White Hat when techniques wont to improve SEO of a page is consistent with the rules of search engines.
29. What’s Black Hat SEO? Name some Black Hat Techniques?
SEO is termed as Black Hat when techniques wont to improve SEO of a page isn’t acceptable by the rules of the search engines.
Few Black Hat techniques-
1. Creation of PBN links
2. Keyword Stuffing
3. Redirection of terminated Domains
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30. Why is that the Headline of a Page very Important?
The headline of a page is extremely important in SEO because it tells search engines and also the users the expected internet page’s content.
31. What’s SEO Audit? Tell ME the method briefly.
An SEO audit provides a much better understanding of the web pages, traffic, and errors of a specific web site. It’s an excellent way to improve search engine rankings.
32. What’s Structured data In SEO?
Structured data refers to any data that has a high degree of organization, specified inclusion in a very relational database is seamless and promptly searchable by easy, easy search engine algorithms or different search operations. Structured data has become progressively important to SEO.
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33. What are the two Best ways that to reduce Page Loading Time?
Best ways in which to reduce page loading time is –
1. Optimizing Pictures Using Lossless Compression
2. By Enabling Browser Caching
34. What’s SEO Friendly URL?
SEO friendly URLs are that have a good structure and correct length.
35. What’s web Crawling?
Crawling or web crawling is an automatic method through that search engines filtrates web content for correct indexing.
36. What’s SERP?
SERP stands for (Search Engine Result Page) it’s the page that is displayed once an inquiry question is entered on the web site.
37. What’s Canonical URL?
Canonical URLs relate to the concept of choosing the most effective URL for the web pages that the potential guests need to see.
38. What’s Internal Linking?
Internal Linking the method of hyperlinking of various pages of the same domain.
39. What’s XML Sitemap?
XML or Extensible Mark-up Language is primarily created to facilitate the practicality of the search engines.
40. What’s Domain Authority?
Domain Authority could be a performance metric developed by Moz (founded by Rand Fishkin), that rates any web site on a 1-100 scale.
41. What’s Guest Posting?
Guest Posting is the act of making articles on somebody else’s web site.
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Hope all the questions and answers were useful. All the most effective for your interview.
If there are any queries that are missing from the list, feel free to comment below, we’d like to embrace in our list.
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