How to do On Page & Off Page optimization in SEO

How to do On Page & Off Page optimization in SEO

On Page & Off Page optimization in SEO Techniques that facilitate to you for organic SEO ranking. Implement all On Page SEO optimization and methods for fast SEO optimization.

INDEX:

What is SEO (Search Engine Optimization)?   

a.    On Page SEO?

b.    Off Page SEO?

•    On Page optimization   

    1. Page Title

    2. SEO Title

    3. Meta Description

    4. Meta Keywords

    5. Meta Robots

    6. Meta Language

    7. Quality/Unique Content

    8. Content Structure

    9. Word Count (950-1200 Words Min)

    10. Keyword in Title

    11. Keyword in Description

    12. Keyword in conclusion

    13. Keyword Density

    15. Long Tail Keywords

    16. LSI Keywords

    17. H1, H2, H3

    18. Image File Name

    19. Image ALT tags

    20. Optimized Image

    21. Internal Links

    22. External Links

    23. XML Sitemap

What is SEO (Search Engine Optimization)?

Search Engine Optimization (SEO) this can be wherever you construct your web content and implement bound techniques to help you rank as high as the potential on search engine result pages (SERPs). The higher your pages will rank on Google/Bing/Yahoo/etc. results pages, the lot of traffic your website is probably going to induce.

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Now this optimization is essentially classified in the 2 categories

•    On-Page optimization

•    Off-page optimization

On Page SEO?

What is On-Page SEO: On Page, optimization is that the method of updating on page components like page titles, internal linking, Meta tags & descriptions, images etc. within our web site or weblog is named on-page optimization.

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Off Page SEO?

What is On-Page SEO: Off Page refers to all or any the items that you just will do directly OFF your web site to help you rank higher, like social networking, article submission, a forum promoting, etc.

In today’s post, we are going to be trying specifically at On-Page SEO and a few of the foremost effective ways in which to increase your page rankings on search engines.

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On Page SEO optimization

1. Page Title

The page title or post title is extremely necessary for any webpage, the title that appears as a primary factor on the web site or webpage. The title should be around 55 to 65 characters limit. And also, check that your post title forever comes with H1 tags.

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2.    SEO Title

Google and different search engines take the SEO title and show it within the search engine result pages. Google shows the primary 55 to 65 characters. Therefore ensure your SEO title would be around 60 characters. You’ll check the SEO title by hovering your mouse pointer over the browser tab.

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3.    Meta Description

The Meta description is additionally a really necessary factor for on page SEO.  Isn’t rank directly however it helps indirectly. It’s one in all the most effective places to put our keywords. Meta description helps to extend the click-through rate (CTR) within the SERPs. CTR is once more one among the ranking factors in SEO. Most of the search engines show the keywords within the description in bold format.

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4. Meta Keywords

In the Meta keyword, we place our targeting keywords. Mostly three to four keywords are suggestible. Some consultants don’t hassle regarding the usage of Meta keywords. Meta keywords are the smallest amount of priority in ranking factors in SEO.

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5. Meta Robots

Meta robots additionally another special HTML tag, wherever we inform the robots or bots to either index or not index our web site page.

The higher than example means we tell the robots to index or scan all the page content and we allow bots to follow all the external links.

In the second example, we not enable bots to either index the page for the weblog page or follow any of the links that are offered on this specific page.

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6. Meta Language

A Meta Language tag is essentially wont to give notice what language for web site content is written in.

7. Quality/Unique Content

Quality content is most essential as a result of only with quality content are you able to attract loads of people to visit your posts. Google most well-liked always unique content. The individuality in your content makes users need to go through the work you do, so creating your work viewed by several.

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8. Content Structure

Always try and not use large paragraph Writing. As an example, blogs should contain an introduction, body, and conclusion. Whereas writing the body for the weblog, you’ll also add numbers, points to rather than paragraphs to create it a lot of participating. This can encourage additional viewers to go to your web site, therefore increasing the traffic there.

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9. Word Count (950 Words Min)

The word count should at least be a minimum of one thousand words, therefore, the content appears adequate. This can be not the minimum word count to publish a weblog, however, a minimum of one thousand words makes your content’s readability higher.

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10. Keyword in Title

Make sure that a minimum of just one of your main keywords comes in both, SEO title similarly as the post page title. The search engine provides additional priority for the primary 3 words in each post title and SEO title. So, if potential, try and place the keywords inside the primary three words.

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11. Keyword in Description

Add keywords within the 1st paragraph, precisely, in the first line and if potential, place it in the 1st word of the introduction line.

12. Keyword in Conclusion

We should have a conclusion part. For adding focus keyword And check that you add a minimum of one keyword within the conclusion part.

13. Keyword Density

This is the most necessary topic among SEO specialists. There aren’t any specific rules and policies for the utilization of keyword density. However, as per 1000+ experiments, we understand that the keyword density of three to five he works well.

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15. Long Tail Keywords

Long tail keywords are forever necessary for a weblog, ones compared to single or double word keywords. Also, the competition is incredibly low but we are able to rank it very shortly for the long tail keywords.

16. LSI Keywords

LSI keyword is nothing however Latent semantic indexing keywords. They’re keywords that require not basically be similar to your keywords however are semantically related to them.

17. H1, H2, H3

The H1, H2, and H3 indicate Heading. We tend to use a minimum of 3 heading tags on every blog/post. The primary heading or title of the weblog is automatically assigned H1. You’ll use H2 for the side-headings of your post. And H3 is for sub-headings, if any, on the post. Check that to use all the 3 varieties for higher quality.

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18. Image File Name

Before uploading any image you must rename the image. That is, ensure to use hyphens rather than giving spaces for the name of the image.

19. Image ALT tags

The internet connection is slow and therefore the image doesn’t appear to load. The image ALT tags are given in much the way that once a picture doesn’t load, we are still ready to see the text this specific image, rather than the image. The text within the place of the image because of a slow internet connection is termed image ALT tags.

20. Optimized Image

Optimized pictures consistent with the google so it will render simply once the page loads. We’ve got several pictures of optimizing tools online. Make use of it and find it done.

21. Internal Links

When you choose a word or a particular set of words and inter-link those to another connected weblog in your own web site (Same Domain), those are called internal links.

22. External Links

When the highlighted set of words in your weblog take you to another web site, if you’ve got interlinked them with a weblog outside of your web site, they’re known as external links.

23. XML Sitemap

An XML sitemap could be a place wherever we are able to define the structures of your site. We can call it as search engine friendly sitemap. The XML format is simply understood by search engine bots however it’s not easily understood by a person’s. If you happen to go to an XML sitemap you’ll simply see a bunch of codes. If you’ve got any crawling issue on your web site or weblog, an XML sitemap is that the most suitable choice to go with.

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Conclusion

 Search Engine Optimization is play a very important role in guaranteeing that How to do On Page & Off Page optimization in SEO the on page content revealed on the site is much optimized for the search engines.

If you have any queries feel free to achieve us or comment below.

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